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What This Agent Does

Monitors news about your competitors and alerts you when something significant happens—funding rounds, product launches, leadership changes, or partnerships. Example output: Every Friday, you receive a summary of what your top 3 competitors did this week. If something major happens (like a funding round), you get an immediate alert.

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Setup

1

Create the agent

From the homepage, enter this prompt:
Every Friday at 9am, search for news about [Competitor A], [Competitor B], 
and [Competitor C] from the past week. 

Create a summary of significant news: funding, product launches, 
partnerships, and leadership changes.

Email the summary to [[email protected]] with subject 
"Weekly Competitor Update - [DATE]".
2

List your competitors

In the chat, be specific about who to track:
  • “Track Notion, Coda, and Airtable”
  • “Include their parent companies if they have one”
3

Set the schedule

Click Add Trigger (⚡) → Schedule → Weekly on Friday at 9:00 AM.
4

Test and enable

Click Play (▶️) to test. Review the summary. Click Enable to start weekly updates.

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Example Prompt

Every Friday at 9am, research my competitors from the past 7 days.

Competitors to track:
- [Competitor 1]
- [Competitor 2]  
- [Competitor 3]

For each competitor, find news about:
- Funding rounds or acquisitions
- New product launches or features
- Partnerships or integrations
- Leadership changes
- Major customer wins

Create a summary organized by competitor. Include:
- Headline and source for each story
- 2-sentence summary
- Why it matters (my assessment)

Email to [YOUR EMAIL] with subject "Weekly Competitor Update - [DATE]".

If no significant news was found for a competitor, note "No major updates this week."

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Variations

Use CaseModification
Daily monitoringChange schedule to daily for fast-moving markets
Slack alerts”Post to #competitive-intel on Slack”
Add to spreadsheet”Also add each news item as a row to my Competitor Tracker spreadsheet”
Include social media”Check their Twitter/X accounts for announcements too”

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Tips

Be specific about what matters. “Funding rounds over $10M” or “Enterprise customer announcements” helps filter noise.
  • Name competitors explicitly—don’t use generic terms
  • Define what counts as “significant” for your industry
  • Consider a daily schedule for fast-moving competitive landscapes