What This Agent Does
Monitors news about your competitors and alerts you when something significant happens—funding rounds, product launches, leadership changes, or partnerships.
Example output: Every Friday, you receive a summary of what your top 3 competitors did this week. If something major happens (like a funding round), you get an immediate alert.
Setup
Create the agent
From the homepage, enter this prompt:Every Friday at 9am, search for news about [Competitor A], [Competitor B],
and [Competitor C] from the past week.
Create a summary of significant news: funding, product launches,
partnerships, and leadership changes.
Email the summary to [[email protected]] with subject
"Weekly Competitor Update - [DATE]".
List your competitors
In the chat, be specific about who to track:
- “Track Notion, Coda, and Airtable”
- “Include their parent companies if they have one”
Set the schedule
Click Add Trigger (⚡) → Schedule → Weekly on Friday at 9:00 AM.
Test and enable
Click Play (▶️) to test. Review the summary. Click Enable to start weekly updates.
Example Prompt
Every Friday at 9am, research my competitors from the past 7 days.
Competitors to track:
- [Competitor 1]
- [Competitor 2]
- [Competitor 3]
For each competitor, find news about:
- Funding rounds or acquisitions
- New product launches or features
- Partnerships or integrations
- Leadership changes
- Major customer wins
Create a summary organized by competitor. Include:
- Headline and source for each story
- 2-sentence summary
- Why it matters (my assessment)
Email to [YOUR EMAIL] with subject "Weekly Competitor Update - [DATE]".
If no significant news was found for a competitor, note "No major updates this week."
Variations
| Use Case | Modification |
|---|
| Daily monitoring | Change schedule to daily for fast-moving markets |
| Slack alerts | ”Post to #competitive-intel on Slack” |
| Add to spreadsheet | ”Also add each news item as a row to my Competitor Tracker spreadsheet” |
| Include social media | ”Check their Twitter/X accounts for announcements too” |
Tips
Be specific about what matters. “Funding rounds over $10M” or “Enterprise customer announcements” helps filter noise.
- Name competitors explicitly—don’t use generic terms
- Define what counts as “significant” for your industry
- Consider a daily schedule for fast-moving competitive landscapes
